![]() ![]() How can you avoid these mistakes? First, as with any marketing project, it is crucial that you get to know your intended demographic as best as possible. You’ve heard the stories: a prominent automobile manufacturer names a car for the Latin American market as “no go” and a popular fast-food chain translates their slogan as “eat your fingers off.” While the former is just a myth, it has happened that major marketing teams have provided embarrassing and incorrect translations that have cost thousands, even millions, of dollars to fix.
0 Comments
Leave a Reply. |